Tag Archives: Barbara Joe Williams

Five Tips for Starting a Successful Writer’s Group by Barbara Joe Williams

Barbara Joe WilliamsSix years ago, another author and I decided it would be great to start a local writer’s group in Tallahassee, Florida. We had been traveling together for over a year attending conferences and visiting different writing groups, and had a general vision of what we wanted to do. We thought it would be nice to start something in our own backyard for aspiring writers, published authors, and avid readers. So in September 2008, we booked a meeting room at the main library, emailed everyone on our local mailing lists, and invited them to meet us at the library. That day, the Tallahassee Authors Network was born.

Although only seven people showed up for that first meeting, we continued to move forward on a bi-monthly schedule. Now, we have over thirty members who attend and participate on a regular basis. The mission of TAN is to bring published and unpublished authors together with avid readers in one venue for networking purposes. We don’t charge a membership fee or have any type of dues. Our only requirements are participation and subscription to our website at: www.tanfl.webs.com

If you’re serious about starting a group in your area, the following five tips should help you decide if you’re ready for this challenge:

1. Quality vs. Quantity. You will have to ask yourself if you want to have quality meetings or if you just want to build membership. Some authors won’t start a group because they don’t feel like they have enough members to make it worth their time. If you feel you need at least ten people to establish a group, you’ll probably never get started. In my opinion, it only takes 2-3 writers to start a group. If you build it with substance and promote it properly, others will hear about it and eventually come. However, you must focus on trendy topics that authors and readers want to talk about and are willing to give up their valuable time to come out and participate.

2. Having objectives. You should have measurable objectives for starting your writers group. Will it be for networking purposes only? Will it be for developing writing skills? Will it be solely for doing critiques or reviewing each other’s work? Will it be only for published authors? Once you have answered these questions, you can develop a mission statement that will help shape the overall structure of the group. The key to being successful is setting reachable goals. We decided to make TAN a place for readers and writers to connect with one another. Although our primary goal is networking, we also have writing exercises, and share our works in progress at almost every meeting.

3. Building structure. The next step is deciding on the structure of your group which is probably the most important thing. You have to answer the following questions: Do you want it to be an open or closed group? Do you want it formal or informal? Do you want members to apply for membership? Do you want to have a registration fee or membership dues? Do you want officers and directors for the group? Do you want to meet every week, once a month, or once every other month? Do you want to have meeting agendas or not? We decided to make TAN an unlimited open group, meaning that members can join, or leave at any time, without an application process. We also decided to meet every other month instead of monthly.

4. Meeting place. Once you have set your objectives and decided on a structure for your group, the next step is to find a general meeting place that’s free. With that in mind, the library is probably the best choice. We started TAN in a small meeting room upstairs at the main library located in downtown Tallahassee. We quickly grew out of that room and moved into the large conference room downstairs. Occasionally, we have meetings at local restaurants to fellowship with one another in different settings, but we have never rented a building. Now, we meet bi-monthly at one of the branch libraries because it’s easier to secure a room when we need it.

5. Commitment. You’d be surprised at how many authors have started writing groups but have given up after a few months for whatever reasons. That’s why it’s going to require commitment (on your part) to build a successful writer’s organization. Membership may not always be where you’d like it to be, members may not participate as much as you want them to, but you have to be committed to attending every meeting and leading the way. In the beginning, my partner and I conducted (or led) each meeting. Now, members rotate the leading of each session and participation has greatly increased. In six years, we have grown from seven to forty-eight members but quality still counts.

Our standard agenda consists of the following: Welcome, short introductions, old business, new business, break, presentation (author), Q & A, writing activity, readings (if time permits). We normally meet for 2-3 hour sessions. In January, we started taping our author presentations and posting them on our Tallahassee Authors Network YouTube channel.

I hope this blog has helped you with deciding if the time is right for you to start your own group or not. If you have any additional questions or concerns, please post them here, email me, or contact me on Facebook.

Remember, you can join our online group at: www.tanfl.webs.com

Barbara Joe Williams is an Amazon bestselling author, indie publisher, and motivational speaker living in Tallahassee, Florida. She is a Navy veteran, a graduate of Tallahassee Community College, and Florida A & M University. Barbara is also the founder of Amani Publishing, LLC (2004), and the co-founder of the Tallahassee Authors Network since September 2008. She has published books for over thirty authors. All her books are available now at Amazon.com, BN.com, Booksamillion.com, and all other retail bookstores upon request.

Website: www.Barbarajoe.webs.com

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Don’t have a copy of the SECOND EDITION of Become A Successful Author? What are you waiting for?Become A Successful Author is used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author for only $4.99 (eBook) or $9.99 (print) from: Amazon (US) or Barnes & Noble

Five Steps to Connecting with Your Niche Market by Barbara Joe Williams

Barbara Joe WilliamsNiche marketing is the process of concentrating all your marketing efforts on a minor but specific and well-defined segment of the population. In other words, your goal is to be a big fish in a small pond instead of being a small fish in a big pond. With new authors and publishers seeming to appear daily, the publishing industry has definitely turned into an ocean where it’s easy to drown if you’re not connecting with readers.

In this blog, I want to help you understand five important steps for connecting with your niche market by defining your genre, defining your audience, finding your audience, practicing effective ways to reach them, and building lasting relationships with them.

1. Define your genre. The first step in determining your niche market is by defining your specific genre. Knowing what category your writing falls into is the key. Are you a mystery writer or romance novelist? Are your books self-help, historical fiction, or erotica? There are a lot of categories in the publishing industry, it’s up you to decide where you want to fit in. I write African American romance and women’s fiction. However, some of my readers have defined my work as Christian fiction and Urban fiction, and I accept that. On Amazon, you can only list two classifications, so you should decide where you can reach the widest range of readers who match your genre and let them determine how they want to classify your work.

2. Define your audience. Every book will certainly not appeal to every reader. Therefore, knowing exactly who your audience is makes it easier to reach them. If you try marketing to everyone just because they’re a reader, you probably won’t get your books into the hands of those most likely to read them. My first novel, Forgive Us This Day, was about a long-term married African American couple having some problems, but they were determined to stay together or get back together in their case. So I knew that my primary audience would be middle aged, African American women, married or divorced, with children, and mainly southerners since my novel was set in Florida. Did some African American men and Caucasians buy the book? Yes, but my target was AA women.

3. Find your audience. If you think all you have to do is publish a good book and people will automatically buy it, then you should think again. Realistically, it’s up to you to find your readers by putting in the time and effort to see where they spend their quality time. What other websites do they visit? What other interests do they have? This information will help you when you’re ready to advertise your work. Think about it, they can’t find you because they don’t know about you, yet. After my first book was published, I made a list of all the women I knew who fit my criteria and made contact with them (co-workers, former co-workers, friends, close family, distant relatives, etc.) via email or telephone. My goal was simple, if they didn’t buy my book, it would be because they didn’t want to read it, not because they didn’t know about it.

4. Practice effective ways to reach your audience. Now that you have defined your audience and know how to find them, the next step is figure out how to reach them. I visited all the local bookstores/libraries and introduced myself to the store managers/librarians and asked them about specific book clubs in the area. I joined online romance book clubs like SORMAG (Shades of Romance Magazine) and advertised with them. Please note this, if you write Science Fiction, you need to advertise in Sci-Fi magazines, not in romance magazines because you want to reach a wider audience.

Social media such as Facebook, Instagram, and Twitter has revived many writing careers. It has also helped many new authors reach more readers by consistently maintaining an online presence and connection. Facebook has a variety of genre specific book clubs like mystery, romance, urban, women’s fiction, historical fiction, poetry, paranormal, and more. Blogging is another way of reaching a specific community that might be interested in your genre. Connecting with other bloggers and being guests on their sites will also help increase your visibility. Another key to being successful at blogging is to having a way of directing prospective readers to your website with intriguing topics. Yes, it’s important to have a website as a base where people can always find you. Be sure to include links to your Facebook and Twitter accounts from there.

5. Build a relationship with your readers. Building a relationship with your readers will sustain you as an author, build your credibility, increase reader loyalty, and ultimately boost your profits. Your readers want to see you as a person, so you’ll have to share some of your personal stories with them in order to create a lasting connection. Show them your uniqueness and what you bring to your genre that’s different from what everyone else is selling. What’s your philosophy of writing? Why do you write in a certain genre? Why should they read your novel? Let your readers know who you are, where you’ll be, and how they can find you and your books online or locally. My favorite way of connecting with local readers will always be through book signings. Not only can they meet me in person, they can buy autographed books, and sign up for my mailing list!

In addition to social media, there are several ways of connecting with potential readers by joining writing groups, attending book conferences, participating in book festivals, and by joining local and online book clubs or groups. The Internet and Facebook are loaded with special reading groups and genre-related book clubs. However, some of them are much livelier than others. You need to find the ones that are active and then become active in them. Don’t try to use the group as a daily billboard for promoting your work, but try posting about books you’ve read to pull in other readers. (This is why it’s importing for writers to be readers. You have to connect with them on their level first, then let them know that you’re an author). The more you participate in online discussions, the more you connect with readers who are actually interested in buying books. And maybe, just maybe, some of them will buy yours when they are published.

In closing, please remember that more than anything, it takes time to connect with your niche market. If you’re in the publishing business for the long haul, take your time, do it right, and readers will be talking about your classic books for years to come.

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Don’t have a copy of Become A Successful Author? What are you waiting for?Become A Successful Author is used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author for only $4.99 (eBook) or $9.99(print) from: Amazon (US), Amazon (UK), Barnes & Noble

10 Rules for Social Networking by Barbara Joe Williams

Barbara Joe WilliamsI believe in guerilla marketing techniques, but some authors go too far when it comes to social media. There’s a thin line between promoting and spamming that authors need to be aware of as well as a few guidelines to follow. You will have to decide for yourself how far you’re willing to go for a book sale. Your reputation is the most valuable thing you can have as an author and a publisher, you don’t want to do anything to tarnish it.

The top ten rules for social networking for authors are:

(1) Authenticity. You don’t have to share all of your personal business on social media, but let readers know that you’re human, too. Be yourself and enjoy yourself. Letting them know who and what you’re reading can be beneficial. If they see you as a reader, too, they’re more likely to support you as an author.

(2) Connection. You want to connect as well as interact with people. Constantly asking followers to “buy, buy, buy” is a “lose, lose, lose” situation. Writing and sharing useful information is a win. It only takes a minute to update your Facebook/Twitter feed while you’re on the move.

(3) Consistency. If you’re trying to promote a business on one page and you have inappropriate photos (i.e. topless poses or booty shots) on your personal page, it could give an interested client or reader the wrong impression about you. Remember, once they search for your name, both sites can be viewed.

(4) Permission. A lot of authors/readers are starting their own groups (and conversations) on Facebook. However, make sure you ask for permission before adding anyone to yours. I like being involved in various activities, but it’s irritating when I start receiving messages from groups I’ve been added to without my knowledge.

(5) Positive. Keeping it positive will keep you in the spotlight and keep your friends coming back for more. People are looking for positive affirmations on a daily basis not negativity. Readers will be drawn to your page once you are identified as a peaceful positive person (PPP).

(6) Profanity. Using profanity is very unprofessional on all social media outlets and could be considered offensive to some of your followers. If you want to be taken seriously as an author and publisher, you should refrain from using any form of profanity, even on your personal page.

(7) Spamming. Posting an advertisement for your published product on someone’s page without prior consent is considered spamming. This could be a fast way to “turn-off’” future readers. Regardless of how good you think your book is, no one likes to be spammed.

(8) Tagging. Be careful about tagging people in pictures in which they don’t even appear just to promote your product. If you have them mentioned in an article or somewhere in your book, they shouldn’t mind. But just tagging for publicity is unacceptable in most cases.

(9) Targeting. Using social media is an excellent way to target your likely readers. For example, if you’re a romance author, you should join romance book clubs (and groups) and start interacting with other lovers of this genre. Once they realize you’re a published author, they will be even more interested.

(10) Videos. Most people are very visual and enjoy seeing pictures and videos of their favorite authors. You should consider posting video clips from appearances on your personal or fan page, but remember to keep them timed at a minimum for maximum appeal.

Keep all of these in mind, and you’re on your way to becoming a social media ninja. You will be amazed at how your book sales will soar.

Barbara Joe Williams

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Don’t have a copy of Become A Successful Author? What are you waiting for?Become A Successful Author is used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author for only $4.99 (eBook) or $9.99(print) from: Amazon (US), Amazon (UK), Barnes & Noble

10 Tips for Formatting Your eBook by Barbara Joe Williams

Barbara Joe WilliamsIn the last three years, there has definitely been a surge in eBook sales thanks to the rise of the Amazon Kindle, NOOK, Sony Reader, Kobo, and iPads. Amazon sold at least one million Kindles a week during one Christmas season. Most readers have reported that they are reading more on their electronic devices than they have ever read before.

The average price to download a self-published eBook ranges from $0.99 to $9.99. However, you’re only paying for basic costs such as editing and book cover design. You don’t have to worry about the expensive cost of printing books. As a publisher, you’re definitely making more profit with eBooks than paperback ones. The royalty rate for Kindle and NOOK books ranges from 35% to 70% of the eBook price.

According to Amazon, the majority of the bestselling eBooks are priced at $3.99 or less. As a debut author, you don’t want to overprice your book. If I’ve never heard of you, I’m not likely to purchase your eBook for $9.99. Yes, it’s less than your $15 paperback, but it’s still overpriced.

You don’t want to give probable readers any reason not to buy your book, and price is definitely a determining factor when considering the works of a new author. If you already have your eBook on the market and sales are slow, you should consider lowering the price of your book. That’s a bitter pill for some authors to swallow, but a little bit of something is better than a whole lot of nothing.

Be advised, there is more to formatting an eBook than simply converting a Word file to a PDF (or vice versa). Each bookseller has different requirements. You will have to check with the website of each one to make sure that you’re meeting all of their specifics.

Here are ten general things you need to be aware of when formatting your eBook:
(1) Use a simple font such as Times New Roman
(2) Use normal 1” margin settings
(3) Do not use any headers or footers
(4) Try to avoid large tables
(5) Do not justify your text
(6) Use pre-set tabs verses the tab key
(7) Insert page breaks and section breaks (Nook) from the Page Layout menu
(8) Check the front cover dimensions for each site
(9) Photographs should be JPEG files
(10) Preview your book file after it’s uploaded

Note:
If you’re still not comfortable after reading the specific formatting guidelines, you should consider hiring someone to format your eBook. Remember, you don’t have to do everything yourself to be an independent publisher. This is just another expense to be included in your publishing budget. Check out this website for more information on converting to eBooks:
www.ebook.online-convert.com

Here are the three major websites for selling your eBooks:
(1) Kindle Direct Publishing Program
www.kdp.amazon.com,
(2) Barnes & Noble’s NOOK Press
www.nookpress.com,
(3) Smashwords
www.smashwords.com,
Smashwords can format for Kindle, NOOK, Sony reader, Kobo, and iBooks (Apple). Be careful using this site because books are easily pirated. They don’t offer the DRM (digital rights management) protection.

One thing I love about eBooks is that I can check my sales report in real time. In other words, as soon as a book is downloaded, it will be reflected within an hour on Amazon. With BN, you can keep track of the monthly totals as well as the current and previous day’s sales. It tells what titles were purchased on what day. However, Smashwords sales are not posted for at least a month.

Publishers used to print paper books first, and then print eBooks about two or three months later. Now, they’re publishing eBooks first and using that money to cover the cost of printing paper books later, if there’s a demand. With POD, you only have to print what you need or just enough to supply your demand. So, it makes sense to publish the eBooks first.

Barbara Joe Williams

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Don’t have a copy of Become A Successful Author? What are you waiting for?Become A Successful Author is used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author for only $4.99 (eBook) or $9.99(print) from: Amazon (US), Amazon (UK), Barnes & Noble